55pounds lost
Andrew Dasso
Business owner · Father of three
Building businesses. Rebuilding himself.
With several businesses and three daughters, Andrew made his health part of an already full life.
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CLIENT RESULTS & EXPERIENCES
REAL PEOPLE.
MEANINGFUL CHANGE.
Client transformation stories. Different starting points. A shared commitment to making health part of a full life.
01 / THE TRANSFORMATIONS
MEET THE MEN.
SEE THE CHANGE.
Explore the context, the approach and the progress behind each transformation.
25pounds lost
Marc Heinzman
A full-time career · A life beyond the desk
Less starting over. More living.
“I just feel more motivated and just feeling better as a person basically”
Marc built a routine that travelled with him and found benefits well beyond the scale.
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4×weekly home training
Danny
Commercial real estate appraiser · Father of three
A stronger physique. Built in the basement.
“You have helped me change my life in one of the most important ways”
Danny built muscle and a more sustainable routine around a demanding career and family life.
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RESETmindset & performance
Jon Macaskill
Retired U.S. Navy SEAL commander · Entrepreneur
Reconnecting with his edge.
“Luke is the real deal.”
After military service, Jon wanted an approach to health that worked with entrepreneurship and three young children.
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+3.25″chest measurement
Client X
Father of three · Home training
Building strength without taking over his life.
“I can easily continue to leverage them for the rest of my life.”
Already active, this father wanted a more effective way to build strength and improve his physique.
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30pounds lost
Nick Doyle
Optometrist · Father of two
Back in the game. More himself.
“I feel more comfortable in my own skin than I have in a long time.”
Nick rediscovered confidence, gained strength and found himself diving for a baseball with his son again.
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MOREconfidence & wellbeing
Michael
Fit Men Project client
From unsure to confident.
“my overall life is healthier”
Michael’s progress went beyond weight loss to better sleep, more activity and a new sense of confidence.
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20pounds lost
Jeff Welsh
Founder & COO · Impakt Media
Big goals. Support to go further.
Jeff made space for his health while building a business and completed a 500-plus-mile bike ride.
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Results reflect individual client experiences and are not a guarantee. Original progress photos are displayed without physique retouching.
02 / VIDEO REVIEWS
HEAR THE DIFFERENCE.
IN THEIR OWN WORDS.
Select a conversation to watch. Each video opens in a focused player, right here on the page.
Peter Ahn
Sales
Jimmy
Head of sales · Father of three
Jimmy built a more sustainable approach to training and nutrition around a demanding career and the arrival of his third child. Six months after coaching, the routine was still part of family life.
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Chris
Restaurant owner
Matt DeCelles
Co-founder · William Painter
Mark Pecota
Co-founder · LaunchBoom
Tim King
Photographer
Raj Jana
Stay Grounded
JD Wolfe
Client experience
Ben Eastman
Prime Management
James Hodges
Next Level Coaches
Djamel Bettahar
Co-founder · Organifi
Dan Schwartz
Co-founder · InvestorFuse
03 / WRITTEN REVIEWS
PROGRESS YOU FEEL.
A LIFE YOU ENJOY.
Read concise accounts of the clients’ experiences. Each entry links to the original review.
Kevin Ellis
Founder & CEO · BoneCoach
“Great dude. Straight shooter.”
Kevin credits Luke with helping him work through mental roadblocks affecting business and life.
Andrew Dasso
Owner · Streamline Architects
“What’s more important than your health right now?”
Andrew describes a healthier routine that supports the person, parent and business owner he wants to be.
Jeff Welsh
Founder & COO · Impakt Media
“He made himself available whenever I needed him”
Jeff values the guidance and encouragement he received, including support during his long-distance cycling challenge.
Chris
Restaurant owner
Chris regained confidence and went on to complete two 14,000-foot mountain summits in one day.
Nick Doyle
Optometrist · Father of two
Nick describes feeling stronger and more comfortable in his body, enjoying exercise and recovering from an off week.
Danny
Commercial real estate appraiser · Father of three
Danny credits practical knowledge and accountability with helping him stop making excuses and build lasting change.
Matt DeCelles
Co-founder · William Painter
Matt reports muscle gains after replacing long gym sessions with a shorter, more focused training programme.
Dan Schwartz
Co-founder · InvestorFuse
Dan values straightforward routines that help him move well and support his energy as an entrepreneur.
Mark Pecota
Co-founder · LaunchBoom — training efficiency
Mark emphasizes getting more from limited workout time and developing a better understanding of his body.
A coaching client
Client reflection — getting started
After a year of planning without acting, this client describes finally following through with Luke’s support.
Djamel Bettahar
Co-founder · Organifi
Djamel highlights mobility work and more deliberate muscle engagement as valuable changes to his training.
Mark Pecota
Co-founder · LaunchBoom — health & accountability
Mark describes finding practical structure and accountability for his health while continuing to grow his business.
Marc Heinzman
Client reflection — energy & motivation
Marc describes greater motivation for daily activities and a mindset focused on the life he wants to lead.
Jon Macaskill
Retired U.S. Navy SEAL commander
Jon values a coach who addresses the mental habits behind lasting change, alongside training, nutrition and recovery.
Client X
Father of three
This client describes learning a more efficient way to build strength, with strategies he can keep using independently.
Michael
Fit Men Project client
Michael describes greater gym confidence, improved sleep, more activity and a healthier everyday life.
Summaries preserve the meaning of the clients’ accounts; text in quotation marks is a short original excerpt.
YOUR NEXT CHAPTER
YOUR LIFE IS FULL.
MAKE ROOM FOR YOU.
Tell Luke where you are now, what you want to change, and what keeps getting in the way. Your first step is a conversation.
Share your goals. Explore the fit. Make a plan.